Hello, I’m Sam.

I’m a photographer, filmmaker, and creative strategist dedicated to crafting immersive, real-life narratives for travel, lifestyle, and wellness brands that value sustainability, authenticity, and meaningful storytelling. My work isn’t about staged perfection—it’s about embedding brands into real experiences, capturing products in motion, in use, and in the environments they were made for.

For over 15 years, I’ve been immersed in brand-building, storytelling, and creative direction—launching my own ventures, shaping identities, and bringing ideas to life. From founding a streetwear brand at 18, to running a concept store & café, to building Compendia, a growing travel and lifestyle media platform, I’ve lived the process of crafting brands from the inside out. I don’t just create content—I understand what makes a brand resonate.

After years of being a multi-disciplinary creative, I’ve refined my focus. Now, I specialise in content creation through photography, filmmaking, and strategic brand storytelling, helping brands translate their ethos into visuals that feel real, aspirational, and deeply connected to place and experience.

Founder of Compendia and Co Studio.

  • I don’t just shoot campaigns—I live the lifestyle of the brands I work with, ensuring that every image and story is an authentic reflection of their world. Whether it’s a luggage brand built for modern explorers, an outdoor label pushing boundaries, or a hotel redefining conscious hospitality, I embed myself in the journey, ensuring the brand is not just featured, but truly experienced.

    Through Compendia, I also create editorial travel stories and city guides, spotlighting independent businesses, local creatives, and sustainable brands. These narratives go beyond advertising—they’re woven into real travel experiences, where products and brands become part of the journey. Whether it’s me, my team, or the people I cast, we don’t just show the product—we use it, wear it, carry it, rely on it in real-world scenarios.

  • ✔ Photography & Filmmaking → High-end, story-driven content for travel, lifestyle, outdoor, and wellness brands.

    ✔ Integrated Brand Content → Your products and services embedded into real, immersive narratives that resonate with conscious consumers.

    ✔ Long-Term Creative Partnerships → Retained content creation, evolving brand storytelling, and building long-term audience engagement.

    ✔ Publishing & Brand Visibility via Compendia → Beyond just assets—an additional platform for editorial exposure and organic reach.

  • The days of one-off campaigns are fading. The most effective content today is built through long-term partnerships, where brands and creators work together to develop a consistent, evolving narrative.

    I work best with brands that share my values, where we create together—not just for one project, but over time, refining and expanding the brand’s presence in the travel, lifestyle, and wellness space.

    If you’re looking for a creative partner—someone who will immerse in your brand, live the lifestyle, and bring your products to life through compelling, story-driven content—let’s talk.