Commune

In building Commune, Joe and I faced two key challenges:

1. Developing a sub-brand that not only functioned as a standalone event series but also fit into the broader Compendia ecosystem under CoFolk Ltd.

2. Creating a sustainable business model for Commune that allowed for monetization, while maintaining the integrity of the brand’s ethos—offering opportunities for global brand collaborations that aligned with Compendia’s values.

The goal was to ensure Commune could grow into something that could support itself financially while fostering community and well-being. This included finding ways to partner with relevant global brands that shared our commitment to sustainability, wellness, and connection.

As co-founders of Commune, Joe and I worked hand in hand to bring the brand to life. From conceptualization to the creation of the brand identity, we shared the responsibilities of building the Commune events series and figuring out how to scale it in a way that was both authentic and sustainable.

Together, we handled the business model development, working through how to monetize the event series while remaining true to our core values. We identified key opportunities for brand partnerships, tapping into global brands whose missions aligned with Compendia. In addition, I led the curation, marketing, and creative direction of each event, while Joe and I worked together to shape the long-term vision for Commune.

We built Commune as a series of events that range from supper clubs to wellness workshops and running meetups, all designed to foster shared experiences. Each event is structured around the principles of wellness, culture, and community-building—values that align with the ethos of Compendia and our broader CoFolk Ltd ecosystem.

Commune plays on the “Co” prefix, as do all the sub-brands under CoFolk Ltd, to emphasize the spirit of collaboration and collective action. We wanted Commune to be more than just a series of events—it needed to be a sustainable business in its own right. To achieve this, we worked to secure brand partnerships with global companies whose missions aligned with our values, creating opportunities for them to connect with our audience in authentic ways.

Each Commune event supports local businesses and fosters connections between attendees while creating opportunities for global collaborations. The future vision is to grow Commune into a physical space where people can gather daily, work, and continue participating in our events—further building the Compendia community.

Commune has successfully launched as part of the Compendia ecosystem, with a growing number of participants at each event. The series has established itself as a platform for meaningful connections and experiences that blend fun and well-being. Through our focus on building authentic partnerships, we’ve opened the door to global brand collaborations that align with our mission.

The next stage for Commune is to establish a physical space, a cafe and co-working venue, where the community can thrive year-round. This will allow us to expand the brand’s reach, continue hosting events, and create a space for daily collaboration and connection—anchoring Commune as a staple of the CoFolk Ltd ecosystem.

Client: Compendia / CoFolk Ltd

Project: Commune (Sub-Brand for Events and Future Co-Working Space)

Concept, Business Model & Curation: Sam Harrons & Joe

Location: Norwich, UK